Dermatology Product Launch
Launch Strategy Client: DermaCare Laboratory Date: September 15, 2025
Context
An international laboratory wanted to introduce its dermatological product range to the Mauritanian market. Rimcodex was mandated to design and execute the complete launch strategy.
Our approach
- Market analysis: In-depth study of the competitive landscape and opportunity identification
- Positioning strategy: Product positioning definition adapted to the local market
- Medical visit plan: Deployment of a medical delegate team to dermatologists
- Marketing support: Creation of promotional materials compliant with regulations
Results
The product achieved its sales targets within the first 6 months, with coverage of over 200 dermatologists across Mauritania.