Digital Campaign for an OTC Range
Digital Marketing Client: PharmaVie Date: March 10, 2025
Context
PharmaVie wanted to strengthen the visibility of its OTC product range among pharmacists and the general public through an integrated digital strategy.
Our approach
- Content strategy: Creation of educational content for healthcare professionals
- Social media: Campaign management on professional platforms
- E-detailing: Implementation of digital presentation tools for medical delegates
- Analytics: Real-time performance monitoring and optimization
Results
The campaign generated a 45% increase in brand awareness and significant engagement from the pharmacist community.